That's how I've been most of Tuesday after being temporarily knocked out by the flu bug, unable to use my voice, my main tool for business. This leaves me in a quandry as my job is to talk with people about mortgages, set appointments and write business. Very simply, I don't get paid unless I'm doing my job. So, what are my alternatives to making money when I'm not available?
- Wait for the phone to ring and call them back tomorrow
- Pay for others to do my job
- Communicate with my existing clients and prospects via email or other forms of non-verbal communication
- Leverage other sales peoples ability to set appointments for me
The first alternative happened today, but my job being a pro-active one, waiting for the phone to ring doesn't keep the lights on. I'm grateful for the calls, but if I were out for more than a day, this answer would put me in the poorhouse.
As I build a team, I will be paying others to do their job, not necessarily mine. Could they pick up the slack? Absolutely. In fact, it is wise to build a business which doesn't need you. But what do you do in the mean time?
If I had the energy (which I didn't), I could've had other ways to reach my prospects and clients. I would have sent emails or newsletters or voice broadcasts, etc. Wouldn't it have been nice if this was programmed and being done regardless if I were sick or not.
I did set appointments -- or I should say, appointments were being set for me. No, I don't pay assistants or other co-workers to do this. I'm part of an Advisor Alliance team where my other strategic partners such as a Realtor, an Insurance Specialist, a CPA and a Estate Specialist are describing the value of my consulting service with their prospects and setting an appointment for them to meet with me.
So which of these is the most effective? i.e. which of these cost the least time, energy and money?
Which of these do you practice?