I'm guilty. More times than not, most cards I pick up at a networking event get stale. I follow-up selectively, but this isn't necessarily my intention. I currently don't have an adequate system, which for me, before I switched to a Mac, was to use a Windows-driven card reader and follow-up with promises I had made during the event.
Connector Jeremy Epstein posts a great approach and system to following-up to a networking event using social media tools. In short, he immediately sends an email referencing something said or promised and then invites his new acquaintance to be his friend. He takes an immediate first step to build a relationship.
It's about Intimate Relationships.
Interviewer Ron Sukenick goes Beyond Networking to discuss in regular podcasts what to do after the networking event. In an interview with Linked-in expert, Jason Alba, Jason states that LinkedIn is currently the most relevant social networking site for business people and shares some of the common mistakes made by new users and how to use LinkedIn's built-in polling and recommendation features.
Jason points out that as LinkedIn is an outstanding tool, it's only a tool, and "what you really want is the relationships."
So, this is the beginning of the answer to the question, "How does one use social networking to enhance sales?" How do you use social networking tools after the networking event?
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