Which is More Important, Promotion or Belief?

Your biggest competitor isn't other companies.

Seth Godin makes the great observation that promotion misses the bullseye without personal belief and pride in the service or product.

80% of the mail and promotion I get (and 98% of the ads) fall into this category. The enthusiasm of commerce, not of belief and pride.

The Oxford American Dictionary defines promotion as, "activity that supports or provides active encouragement for the furtherance of a cause, venture or aim."

Have you ever said, "I can sell anything if I believe in it?"  Technique and activity are equally important but sterile without passionate conviction. 

• Do you believe that every one or every company and their decision makers who meet your target profile would be better with your product or service?
• Is everyone a prospect until they convince you through proper needs-matching that they aren't?
• Are you the best of breed, have great customer delivery and a product or service that is designed to deliver beyond expectations?

If you lack faith in your selling abilities or your company's services or products, what do you to bring forth the conviction which delivers the sale?

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Photo credit:  JDillon