Others have misused the words: Collaborative Selling, Partner Selling... I call it Alliance Selling
Social Selling is more than "word of mouth," more than "accidental spokespersons," more than promotion via social networks and social media. Call it Advisory Selling, Collective Selling, Community Selling, Group Selling, Connection Selling -- you get the point (I hope).
It starts with your own ability to establish credibility as an Advisor established in your Initial Consultation with a prospect. During your Needs Analysis phase, you uncover the needs for other services and products available from your partners. Through proper matching and recommendation, you don't just "refer" your prospect -- you set the appointment.
Through collaboration with other trust Advisor Alliance Partners, you will build your business 200% and 300% faster and more effectively.
So, why aren't you doing it?