5 ways to leverage your way into selling your products or services:
- Customers and Prospects -- Create raving fans. This is the strongest selling partner available -- a walking, talking billboard for your business.
- Strategic Partners -- If you're not qualifying and introducing other strategic selling partners or Advisor Alliance Partners to your customers and prospects on a consistent and routine basis and vice-versa, you're not taking advantage of the remarkable leverage available to you just for the asking and giving.
- Vendors -- Someone doing business with you should be more than willing to help you gain clients. Make it prid pro quo and all the more powerful for them.
- Competitors -- Not all competitors are equal. Undoubtedly there are times that the other can better serve the prospect. Keep your competitors close and refer appropriate business.
- Detractors -- What better way to win the loyalty of a prospect or customer than to WOW them into fan-hood. Make sure you capture the testimony of your convert.
What other things do you do to leverage your clients and prospects into more appointments?
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