What do you do to maximize the follow-up activity of your group presentation?
Thursday, April 10th, Misti Burmeister launched her first book, From Boomers to Bloggers, and celebrated Inspirion Inc.'s 3rd anniversary party. One of Misti's friends, sales trainer and business coach, Steve Dorfman, kept the party going as Master of Ceremonies.
After refreshments and networking, the celebration started with an opener by Steve followed by a conversation ice-breaker as attendees were encouraged to meet someone new and discuss what they did both professionally and personally. After Misti's presentation and testimonies from clients, friends and supporters were made, Misti recognized employees and her book editor with comments and gifts. Afterward, while the crowd was feeling grateful and generous, Steve used a masterful technique to facilitate interaction and ongoing conversation between the attendees and Misti after the event.
Reaching into his coat pocket for a pen and card, he commanded the audience to bring out a business card and to write one thing they learned about generational differences in the workplace. Then he asked everyone to print the letters Q, R, and S. Next, he instructed the audience to circle, "Q," if anyone had a question for Misti. Likewise, he asked participants to circle, "R," if they had a referral for Inspirion Inc. Finally, he suggested listeners to circle, "S," if they were interested in having Misti speak at an upcoming event.
What Steve orchestrated was the beginning of a great follow-up system using Neuro linguistic Programming commands and auto-suggestions at the right time during the presentation. The secret to success of the campaign, of course, will be in the timely and consistent follow-up activity after the event.
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